One of the world’s art powerhouses is to open an ambitious new gallery in London […]
New York’s Pace Gallery, which specialises in modern and contemporary art, will open a temporary base in Soho early next year while it finalises plans for a permanent space.
The organisation already has four outlets in New York, plus one in Beijing’s 798 art district.
Pace is one of a handful of international “mega-galleries” representing both living artists and highly lucrative estates.
Founded in 1960 in Boston by Arne Glimcher, it is celebrating its 50th anniversary this year. In September, it snatched the de Kooning estate from the Gagosian Gallery – three months after Gagosian poached the estate of Robert Rauschenberg from Pace.
Other estates represented by Pace are those of Alexander Calder, Barbara Hepworth, Mark Rothko and Sol LeWitt.
Among its living artists are the Chinese Zhang Xiaogang, the Americans Sterling Ruby and James Turrell, and British artist Keith Tyson.
No doubt consolidating the contemporary art market even further will only add to the necessary Commodification of Product necessary to turn Art entirely into a Consumer Good.